Certification Google Adwords, Analytics and Display
Advertising has changed enormously in recent years, the triumph of the digital age has opened a new pool of potential advertisers that are slowly jumping into the digital world.
Internet has become the fastest growing medium in global advertising spending in the period 2013-2020 and recorded an average annual increase in turnover of 19%. With these forecasts, Internet raise its share of the advertising market of 18.3% in 2012 to 32.7% in 2016, while newspapers and magazines will continue to fall to an annual average of 3%. Advertising 'online' overtake press advertising for the first time in 2015 and in 2017 will surpass the set of newspapers and magazines.
The strength of google
"The Internet is by far the largest contributor to new advertising investments in the global market. Between 2012 and 2018, we believe that Internet advertising will account for 66% of the growth in total investment". Each month, more than 190 million people use Google; that is, more than 100,000 million searches are conducted. This is equivalent to 80% of all Internet users. The ads on the search network allow you to attract customers who want what you offer right at the time when searching for your business.
Mobile advertising (smartphones and tablets) has definitely taken off and is growing seven times faster than Internet advertising for desktop computers. It is anticipated that this segment of the digital advertising will grow by 77% in 2014 and will do so at an average of 56% annually in 2015 and 48% in 2016 driven by the rapid adoption of smartphones and tablets. Within Internet, Display is the discipline with the fastest growth of 20% a year, thanks in part to the significant increase in video advertising 'online' and social networks, disciplines growing at a rate of 25% and 33% per year, respectively.